DIGITALISATION

Porto, a technological hub of excellence

Porto is a technological hub, and innovation is part of its DNA. Its entrepreneurial ecosystem, supported by industry and universities, has attracted numerous investors, start-ups, and technology companies that have set up here. Furthermore, Porto Innovation Hub proposes creating new opportunities for innovation on an urban scale, contributing to the culture of innovation in the city and encouraging citizen participation and involvement.

The aim is to make Porto an attractive and dynamic city, a living laboratory for experimentation and entrepreneurship, and an example of making technology serve the community.

A robust Metropolitan Area Network

Portugal, according to a recent report by the European Commission, has become a top performer in terms of fast broadband (NGA) coverage and fixed Very High-Capacity Network (VHCN) coverage. In addition, Portugal’s overall communications technology has been ranked the 8th best in the world by the 2022 World Digital Competitiveness ranking of IMD. The city of Porto, in particular, boasts citywide fibre-to-the-home coverage and a reliable 4G/5G mobile network that places it among the top 25 cities in Europe with the fastest internet, according to the Speedtest Global Index.

Another standout feature of the city’s telecommunications infrastructure is its extensive public WiFi network, one of Europe’s largest. Hundreds of free hotspots are available throughout the city in parks, buses, and stations. The fibre optic infrastructure that supports “Porto Free WiFi” also supports the “Eduroam” network, which is accessed by more than 245,000 university students, 40% of them international students, from more than 3,000 educational institutions around the world, who visit the city on business or tourism.

A city engaged in innovation and digital migration

The city participates in several collaborative projects to address digital challenges and opportunities, such as OASC (Open & Agile Smart Cities) network, “Living_In.EU” initiatives, coordinated by the European Commission and Eurocities, Cities Coalition for Digital Rights (CC4DR), developed in partnership with New York, Amsterdam and Barcelona and 100 Intelligent Cities Challenge.

Tourism digital transformation

The digital transformation strategy underway in the city, in various sectors of urban life, is also reflected in the implementation of technological solutions and the development of new services for smart tourism. This is to meet the needs of citizens, visitors and tourists, to promote the city’s development and international affirmation, and to increase its attractiveness. In a world of accelerated digitalisation, the destination is adapting its communication structures, visitor interaction and tourism products to the new digital era and empowering professionals and businesses of the sector with digital tools.
Over the years, the city has been investing in the digitalisation of its tourist offer and in the creation and renovation of a set of infrastructures and services, which includes:
  • Digitalisation of services through the integration of technology and innovation in the city council’s different processes and areas.
  • Creation of a smarter urban environment, focusing on connectivity and digital skills.
  • PPromotion of an environment of partnership and experimentation in the areas of digitalisation, data science, Artificial Intelligence (AI), Internet of Things (IoT), blockchain and 5G, placing them at the service of the community.
  • Protection of personal information and safeguarding of its correct use.
  • Adoption and updating of cybersecurity mechanisms.

ICT-based tourism service

Porto Tourism Office offers several digital channels to support tourists throughout their travel cycle. The mobile-friendly VisitPorto website is an essential tool for planning the visit, providing information on points of interest and activities, allowing simultaneously the purchase of products and/or services. Historical points of interest, gastronomic, cultural, and wine suggestions, themed routes exploring nature, adventure, traditional or more alternative transport, and specific events or family-friendly activities are some of the contents constantly updated on this platform. It also provides a Live Chat service, a WhatsApp line, as well as information and promotional material in digital format. Tourists can also get information, as well as share and evaluate their experience through VisitPorto’s social networks.

Digital-friendly environment for business

The City Council has also developed an online platform called Shop in Porto to support the digital migration of local businesses. It is a pioneering service in Portugal – a big digital shop window dedicated exclusively to traditional commerce, promoting its digital visibility and attractiveness. It gathers information about more than 1,600 local shops, namely products, location and current promotions, and allows the creation of customed itineraries for visitors.

In parallel, the City Council’s investment in the “Digital Commerce Neighbourhoods” project intends to enhance high street commerce, helping merchants manage their businesses with the resources to improve efficiency, raise the visibility of their products and services and allowing them to reach more potential clients. An investment of 3.3 million euros will be implemented by the end of 2025 to digitally leverage local economic activities while promoting territorial cohesion and quality of life.

Sustainable tourism promotion and community awareness

The City Council is also dedicated to raising the awareness of sustainable tourism among the local community, especially the youngest generations. “Tourism in Schools” is an itinerant immersive project that runs in Porto’s primary schools. It comprises extracurricular activities that combine the creation of new narratives with the use of various digital tools.

DIGITALISATION

Projects

VisitPorto.Experience

VisitPorto.Experience is a travelling project targeting schools that aims to raise awareness among the city’s youngest population of the importance of tourism.

It uses digital tools and immersive experiences to introduce students to local heritage and history, the tourism sector and careers, and the positive impact of tourism on the city’s development.

The large immersive projection tent, along with the other “VisitPorto Experience” activities, which include a board game for students to play with their families, will visit 12 primary schools throughout the school year.

Leme

Measure the pulse of Porto. Porto’s socio-economic information platform, Leme, results from the need to create a system of easy access to socioeconomic data about the city of Porto, which until then had been dispersed across various internal and external sources.

Leme has hundreds of socioeconomic indicators about Porto, serving as a knowledge hub that combines the latest data available in several key categories, including demography, consumption, business, talent, health, real estate, and, obviously, tourism. Data is updated mostly automatically, allowing around 270 indicators to be monitored, tracking evolution over time.

Digital Commerce Neighbourhoods

Aiming to stimulate the economy and to revitalise commerce, the Baixa (downtown) and Bombarda (art district) neighbourhoods are being transformed into “Digital Commerce Neighbourhoods”.

The project intends to enhance street trading, helping merchants manage their businesses by providing resources to make their trading more efficient, to raise the visibility of their products and services and to allow them to reach more clients. Its focus on the consumer offers them more convenience and agility, as well as access to combined information about what the neighbourhood has to offer.

The project, implemented by Porto Digital, includes creating a “Neighbourhood Manager”, who will be responsible for ensuring the execution of these campaigns, supporting merchants, and monitoring the data collected.

Andante Card

Andante is the ticket for public transport in the Porto Metropolitan Area, which includes bus, metro and train networks. It is simple, practical, and affordable – there are multimodal options in one ticket or on the same card.

Charging Andante physical cards has become easier with the new TOP UP function, now available for Android and iOS cell phones. To top up the card, the user simply has to turn on the NFC functionality and touch their cell phone to the Andante reader, choose their option, make the payment and travel. This initiative has a significant impact on the progressive dematerialisation of ticketing.